NorthEndeavor®

I'm a senior ux design leader from BC, Canada.

My focus is on solving for user needs, elevating product experiences and creating business value through creative problem solving and outcome driven ideation.

Work history

I operate daily across a variety of roles — from being a UX leader, systems thinker and interface artist to problem solver, researcher and cross-org collaborator.

  • Principal Product Designer

    @Honor // 2024 — Present

  • Sr. UX Designer

    @Varsity Tutors // 2022 — 2024

  • UX Design Lead

    @Amazon // 2020 — 2022

  • UX Design Lead

    @HyperComply // 2019 — 2020

  • Design Director

    @Paycase Financial // 2017 — 2019

  • UX/UI Design Lead

    @Lululemon // 2015 — 2017

  • Sr. UX Designer

    @Hootsuite // 2014 — 2015

  • UX/UI & Art Direction

    @Rival Schools // 2014 — 2015

  • Sr. Interface Designer

    @Engine Digital // 2011 — 2013

  • Sr. Interface Designer

    @EA Sports // 2009 — 2011

  • Designer & Developer

    @GoodSir (fka Artistech) // 2004 — 2008
View my work Download my resume (pdf)

Design sets the bar.

I am capable of leading across all stages of the design process. I enjoy helping cultivate the vision, obsessing over interface details, advocating for UX best practices and leading teams to success.

  1. Research and discovery
    I like to work with project stakeholders and team leads to help identify early user requirements, business impact opportunities or trade-offs in determining the scope of design work.

  2. Iterative design and prototyping
    This is where I spend the majority of my time. Conceptualizing new experiences or improving existing products by solving for unmet user needs. I work to validate design concepts and interactions through ideation, prototyping and user testing.

  3. Insights and planning
    As projects evolve in response to user feedback, it becomes easier to incorporate new features or modify existing ones to meet evolving business needs. I like to get involved at this stage to help inform road maps and guide feature prioritization.

  4. Build and test iteratively
    Working attentively with engineers to support continuous deployments presents opportunities to conduct QA and user acceptance testing, collect feedback and ship improvements with more confidence.

Collaborations & Partnerships

I’ve worked with startups, digital agencies and globally recognized organizations, looking to explore and improve the way they approach designing experiences.

Agencies
Crew Marketing
Madhouse Creative
Engine Digital
Noise Digital
Flipp Advertising
PowerShifter
GoodSir Creative
Rare Breed
Idol Partners
Rival Schools
Impossible Bureau
Brands
Amazon

BC Hydro

Dollar Shave Club
EA Sports
Lululemon Athletica
Microsoft
NBA

Nutella
PBS Kids
Red Stripe
Sapporo
Swiss Water
Verticals
Athleisure
Corporate
Consumer goods
Online education
Financial technology
Gaming
Real Estate
Productivity